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Corporate Quality policy

We are committed to service excellence in all area of our business.

Our business is importing and selling high quality, reliable and exciting vehicles and safe spare parts together with providing professional assistance. We aim to be the most sustainable vehicle importer in Egypt. Customer Experience is at the center of our ideas and our actions. In the future we will keep on offering our customers the best and most attractive cars through a duly qualified and trained Sales and Service Network. We review our processes regularly, seeking continuous improvement. We consider and trace risks and opportunities. Risk consideration is fundamental to everything we do. We act with Integrity for our own personal conviction, with a spirit of responsibility towards our Company, business partners and as a member of the society. Integrity also includes the firmness to uphold the right principles regardless of emotional, economic and social pressures.



The QM policy is the foundation of the organizational rules in compliance with the Quality Management System of our Company.

Agile and flexible action of employees and the focus on customers’ expectations are the basis for a permanent increase in market penetration, market share, and continuous improvement.

The responsibility for this quality policy lies in the hands of the Managing Team.
Each employee is strongly instructed to make its own contribution to this quality policy and fully support all quality securing activities though developing the department quality objectives according to the quality objective directive.